The need to develop a CRM application for clinics was raised when one of the co-founders, a current medical adviser started to search for an application that could help him run his clinic in a more efficient way. During his search he realised that most of the software tools out there were too complex, too expensive, too slow or too generic. The only way for him to get what he was looking for was to build it from scratch. Clinicminds came to be in collaboration with a technology company which has existed for over 10 years, lead by another co-founder.