Best practices and experiences from other Clinicminds users

During COVID-19 many aesthetic physicians and clinics suddenly lost contact with their prospects and patients due to the lockdown and closure of the clinics. All around the world, in most industries, people started or increased the usage of video calling. Even though this has never been widely implemented in aesthetic clinics, this situation literally pushed video calling fast forward into aesthetic clinics. During the lockdown, this was the only effective way to stay or get in contact with prospects and patients, preparing them for the post-lockdown period.

A staggering number of clinics only list a phone number for their contact information, yet many people loathe phone calls, especially pertaining to private topics. Making and receiving phone calls demands one’s full attention, interrupts what they’re doing, and takes far longer than a text or email!

As discouraging as a sudden wave of cancellations might be. This is a great time to start looking at your clinic. What processes can you improve? What protocols need an update? Is your bookkeeping in order? And maybe finally sit down to install that Clinic Software!