5 reasons to use patient segmentation for email newsletters

Author: Guy Makmel
  • Best practice

Patient segmentation is a powerful tool for private healthcare marketers to deliver targeted and personalized communications to their audience. By dividing patients into distinct groups based on demographic, behavioral, or psychographic characteristics, healthcare providers can create more effective email newsletters that resonate with their patients. This article will explore five compelling reasons why you should use patient segmentation for your email newsletters.

  1. Personalization: Segmenting emails based on age allows for a more personalized approach to marketing and communication. Aesthetic treatments can vary significantly based on age and target audience, so dividing emails accordingly will ensure a more effective message.
  2. Relevance: By segmenting emails based on age, recipients will receive more relevant content to their needs and interests. This helps to keep their attention and increases the chances of them taking action.
  3. Increased Engagement: When the content is tailored to the recipient’s age group, they are more likely to engage with the email. This can result in higher open rates, click-through rates, and conversions.
  4. Better Data Analytics: Segmenting emails by age enables marketers to track and analyze data more meaningfully. By analyzing the response rates and behavior of different age groups, businesses can make data-driven decisions to improve their marketing strategies.
  5. Improved ROI: Businesses can see a higher return on investment for their marketing efforts by targeting the right audience with the right message. Segmenting emails by age can reduce costs and maximize the impact of marketing campaigns, leading to better results and a higher ROI.

Different content for different age groups

For instance, as we delve further into the topic of personalized messaging in aesthetic treatments, it becomes clear that different age groups require unique approaches in terms of treatment options and the way information is presented to them. Consider the following treatments and the tailored message for various age groups:

  • Profhilo for ages 25-35: The message could be: “Preserve quality and prevent deterioration.”
  • Profhilo for ages 40-60: The message could be: “Restore collagen in your skin for a more youthful appearance.”
  • Botox for ages 25-40: The message could be: “Achieve a more youthful look for younger individuals.”
  • Botox for ages 40 and above: The message could be: “For those with more wrinkles, make your face look more relaxed and balanced.”

Implementing Age-Segmented Emails

Implementing Age-Segmented emails requires Medspa software like Clinicminds. To execute age segmentation in email marketing, add age as a field to the data being pushed from Clinicminds to Mailchimp and create rules within the mailing system, or utilize Zapier to connect with alternative mailing systems.

To learn more about email-segmentation with Clinicminds please contact us.