About Guy Makmel

Guy Makmel is a seasoned entrepreneur with a career spanning over 24 years in the technology sector. He is currently serving as the CEO of Clinicminds, a company he co-founded with his brother Toby. Clinicminds offers a complete practice management solution for aesthetic clinics, streamlining the process of patient management, appointment scheduling, electronic medical records, and more. Guy's experience spans across different areas including business development, strategic planning, and leadership. His expertise lies in the field of technology, where he has been able to successfully lead and grow businesses. He is based in Amsterdam, Netherlands and is fluent in English, Dutch, and Hebrew.


Can your EMR adapt to every treatment workflow?

09-02-2025

Most clinic software provides a generic EMR, forcing practitioners to search for relevant information and forms. But we believe an EMR should adapt to the treatment at hand, enabling more efficient workflows and improving patient care. That’s why ClinicMinds offers dynamic workflows that automatically present ONLY the necessary data, ensuring cleaner registration, better documentation, and full compliance.

Happy New Year! Clinicminds v5.10 is Here

03-01-2025

As we kick off 2025, we’re excited to unveil our latest update: Clinicminds v5.10. Packed with features and improvements, this release is designed to make your clinic operations more seamless and efficient while elevating the patient experience.

The rise of weight-loss clinics: Challenges and How Automation Can Help

29-12-2024

The surge in demand for weight-loss clinics, fueled by advanced medications, presents both opportunities and challenges. Clinics must navigate personalized treatment plans, regulatory compliance, and heightened patient expectations. Implementing automation can streamline administrative tasks, enhance patient engagement, and improve care coordination. Embracing these technologies positions clinics to deliver efficient, patient-centered care in this evolving landscape.

The #1 Reason People Hesitate to Switch Software

03-12-2024

This article introduces the Clinicminds framework, a four-pillar strategy designed to ease migration anxiety when switching clinic software. By addressing concerns like data loss, downtime, and learning curves, it ensures a smooth, stress-free transition.

Podcast – The No-Show Dilemma: Turning Empty Slots into Opportunities

11-10-2024

This podcast gives useful insights about missed appointments, or "no-shows," that represent a significant loss in potential revenue for clinics. By addressing the root causes and implementing practical solutions, clinics can reduce no-shows, enhance patient satisfaction, and improve overall profitability.

Using client feedback to improve your aesthetic clinic (3/3)

13-07-2024

Client feedback is a goldmine for any aesthetic clinic looking to enhance its services and client satisfaction. Reviews not only highlight what you're doing well but also provide insights into areas that need improvement. By effectively utilizing this feedback, clinics can continually refine their offerings and maintain a high standard of care.

Leveraging different review platforms for maximum impact (2/3)

24-06-2024

In today's digital age, clients have numerous platforms to voice their opinions and share their experiences. For aesthetic clinics, it's crucial to leverage these platforms to maximize visibility and credibility. Each review platform offers unique advantages that can significantly impact your clinic's reputation and client acquisition.

Reviews – The importance of reviews in the aesthetic industry (1/3)

02-06-2024

Finding the perfect aesthetic clinic often hinges on the experiences of previous clients. A humorous or heartfelt review can guide potential clients to the right place, just as it did in a personal anecdote shared by many satisfied customers. Imagine stumbling upon a review that says, “I went in looking like a potato and came out feeling like a goddess!” Such reviews not only make us chuckle but also play a crucial role in the decision-making process of potential clients.

Clinic Software vs. Marketing Automation Platforms

10-04-2024

In this blog post, we will delve into the distinctions between clinic software and marketing automation platforms, highlighting their respective strengths and the benefits of integrating them. Often, there is confusion between the tasks suited for marketing automation and those best handled by clinic software, leading to unrealistic expectations of finding an all-encompassing software solution. By clarifying these differences and understanding the value of combining these two specialized platforms, clinics can optimize their marketing efforts and achieve greater success, recognizing that no single software can effectively fulfil all functions.

8 benefits of an integrated online payment system in clinic software

08-03-2024

In the fast-paced world of aesthetic clinics, efficiency, and streamlined operations are key to success. This is where Clinicminds' integrated online payment system comes into play, revolutionizing how clinics handle their administrative tasks. By integrating scheduling and payment processes, this innovative system not only simplifies operations but also enhances the patient experience.