About Guy Makmel

Guy Makmel is a seasoned entrepreneur with a career spanning over 24 years in the technology sector. He is currently serving as the CEO of Clinicminds, a company he co-founded with his brother Toby. Clinicminds offers a complete practice management solution for aesthetic clinics, streamlining the process of patient management, appointment scheduling, electronic medical records, and more. Guy's experience spans across different areas including business development, strategic planning, and leadership. His expertise lies in the field of technology, where he has been able to successfully lead and grow businesses. He is based in Amsterdam, Netherlands and is fluent in English, Dutch, and Hebrew.


Release 5.12 now live

08-06-2025

We're excited to announce the release of Clinicminds Version 5.12, featuring significant enhancements for German clinics, improved task management, and several workflow optimizations.

Unlocking hidden revenue: Get more value from your existing client base

20-05-2025

Growth isn’t always about new leads. For aesthetic clinics, the real opportunity lies in activating your existing patient base. This article explores how automation can help you re-engage clients, boost loyalty, and drive more revenue—with less effort and lower cost.

The Secret to successful online schedulers: Why simplicity wins

17-03-2025

A clear and easy-to-navigate scheduler increases client trust and appointment rates. Too many choices create hesitation, while a well-organized selection helps clients book with confidence. Keeping it simple enhances professionalism, improves efficiency, and leads to more confirmed bookings.

Can your EMR adapt to every treatment workflow?

09-02-2025

Most clinic software provides a generic EMR, forcing practitioners to search for relevant information and forms. But we believe an EMR should adapt to the treatment at hand, enabling more efficient workflows and improving patient care. That’s why ClinicMinds offers dynamic workflows that automatically present ONLY the necessary data, ensuring cleaner registration, better documentation, and full compliance.

Happy New Year! Clinicminds v5.10 is Here

03-01-2025

As we kick off 2025, we’re excited to unveil our latest update: Clinicminds v5.10. Packed with features and improvements, this release is designed to make your clinic operations more seamless and efficient while elevating the patient experience.

The rise of weight-loss clinics: Challenges and How Automation Can Help

29-12-2024

The surge in demand for weight-loss clinics, fueled by advanced medications, presents both opportunities and challenges. Clinics must navigate personalized treatment plans, regulatory compliance, and heightened patient expectations. Implementing automation can streamline administrative tasks, enhance patient engagement, and improve care coordination. Embracing these technologies positions clinics to deliver efficient, patient-centered care in this evolving landscape.

The #1 Reason People Hesitate to Switch Software

03-12-2024

This article introduces the Clinicminds framework, a four-pillar strategy designed to ease migration anxiety when switching clinic software. By addressing concerns like data loss, downtime, and learning curves, it ensures a smooth, stress-free transition.

Podcast – The No-Show Dilemma: Turning Empty Slots into Opportunities

11-10-2024

This podcast gives useful insights about missed appointments, or "no-shows," that represent a significant loss in potential revenue for clinics. By addressing the root causes and implementing practical solutions, clinics can reduce no-shows, enhance patient satisfaction, and improve overall profitability.

Using client feedback to improve your aesthetic clinic (3/3)

13-07-2024

Client feedback is a goldmine for any aesthetic clinic looking to enhance its services and client satisfaction. Reviews not only highlight what you're doing well but also provide insights into areas that need improvement. By effectively utilizing this feedback, clinics can continually refine their offerings and maintain a high standard of care.

Leveraging different review platforms for maximum impact (2/3)

24-06-2024

In today's digital age, clients have numerous platforms to voice their opinions and share their experiences. For aesthetic clinics, it's crucial to leverage these platforms to maximize visibility and credibility. Each review platform offers unique advantages that can significantly impact your clinic's reputation and client acquisition.