Why Care About Lost Customers
If we already know that a loyal customer is the most profitable customer and that a referred customer provides our best return on marketing—then lost customers certainly have more value than stone cold prospects.
A study done by Marketing Metrics says you have
- 60 to 70 percent chance of successfully selling again to a current customer
- 20 to 40 percent chance of winning back an ex-customer
- 5 to 20 percent chance of turning a prospect into a customer
In order to identify your “lost” customers, having a CRM (database) tool in place is essential. It enables you to analyze your Clinic client-base, contact them and eventually convert them back into valuable customers.
Take a Iive demo and learn how Clinicminds assists physicians to apply these marketing techniques in their daily operation!