Why It Pays to Profile Your Customers
Understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the easier it can be to increase their spending. And you can also use the information you gather to help you find new customers.
The information you need to collect depends on your type of business. The amount of their spending in your clinic is a very important one.
Use a CRM to add details of purchasing behaviour, such as products each customer buys, when and how.
Keep up-to-date records about who your customers are, what they are buying and how much effort you’re spending on them in return for the profit this generates. Accurate profiles allow you to focus your marketing resources where they are likely to be most effective.
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