How to use Clinic data to improve your marketing campaigns

31-08-2017

Registering your day to day appointments, treatments and invoices generates a very valuable number of clinic data. Analyzing and using this set of data lets you cut costs on non-effective general advertisement and invest in targeted campaigns.

SEVEN ESSENTIALS FOR A THRIVING CLINIC

27-07-2017

Developing your clinic is a time-consuming assignment. High-end treatments are the starting point of every clinic. But what else do you have to do to expand your clinic? We collected the essential systems a clinic owner or manager needs to address.

Lot Number Registration Learnings

03-03-2016

Registering LOT numbers could be time consuming and is often forgotten. But as it is a requirement, is there a way to make live easier?

Medical History Learnings

25-02-2016

Medical questions regarding the patient’s medical history are mostly answered during a first consultation or treatment. But actually physicians are required to check the medical history during every consultation as this could change over time and especially before performing a treatment.

Lost Customers Learnings

02-02-2016

If we already know that a loyal customer is the most profitable customer and that a referred customer provides our best return on marketing—then lost customers certainly have more value than stone cold prospects.

Client Characteristics Learnings

20-01-2016

Understanding your customers–their similarities, their differences–is one of the most fundamental and important steps in quantifying the customer’s relationship with your product and company. Not only does it tell you how to better serve current customer demographics,